It has always been assumed that Sorrento was named after the mythical mermaids who, as legend has led us to believe, used to live in the very waters overlooking the city.
The mermaids are known to attract sailors with their beauty and voice, but what happened here time passing by was quite the opposite.
Famous mermaids like Brigitte Bardot and Jackie Onassis felt in love with these places. They both loved spending their holidays in the Gulf of Naples and Amalfi Coast. 
To walk the narrow streets, climb the step or to jump on and off their boats they were wearing  coast inspired comfortable dresses  without
never compromising the elegance.
Oversized sunglasses, colorful bandanas, embellished sandals, 
blue and white striped t-shirts.
These two mermaids inspired a timeless trend to enjoy their holidays 
while always being paparazzi ready.
"I love looking at vintage black and white photos portraying divas having fun in the Amalfi Coast. Nothing was left to chance in their looks. The eye for details, that effortless feeling. Most of my favorites are from the 60's and 70's and the ensemble they wore are still looking so modern and chic"
-Ferdinando Fusco.
jaqueline kennedy amalfi coast
maggio 13, 2020 — Ferdinando Fusco

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